Want to Broaden Your Sales? Narrow Your Focus.
In today's competitive marketplace, the demand for specialized products or services is increasing. If your website sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. The more generic you become, the greater your competition will be, since you've placed your offering in the same arena as the WalMarts and eBays of the world. In other words, cast a wider net, and the likelihood that more competitors who are trying to go after the same "fish" will occupy the same marketspace.
However, the more unique you are, the less competition you will have. And the less competition you will have, the less substitutable you are (or your product is). And the less substitutable you are, the less elastic the demand for your product will be (i.e., the less important price becomes, in this case). So, if you try to copy your competition, or trying to promote your offering as one that's better than your competition, like it or not you're only reminding people of that which you are better: your competition! It's better to be different than it is trying to be better.
Join us at the next Xelerator TRAINING CAMP to learn more about this.
