Training Camp Tip #2: Focus your Product Message

One of the common mistakes that many startup entrepreneurs make is to dilute the effect of their products by trying to add too much functionality. Xelerator Training Camp teaches extreme niche focus, meaning that you must aim your marketing and positioning at an extremely narrow niche. This also means that your product should provide very specific solutions to very specific problems. Having a product that does many things, yet fails to solve a specific, identifiable problem will hinder your sales efforts.

Watch the video below and see how the iPhone is positioned...